Reports to:VP of Marketing·MANAGERMarketing dept

Demand Generation Manager

Plans campaigns across channels and reports honestly on what drove pipeline

The Demand Generation Manager plans and coordinates campaigns across email, paid, search, events and partners, sets up tracking, manages the campaign calendar and reports on pipeline contribution.

A named marketing leader approves budgets, spend and every campaign before launch. All outreach runs through consent and opt-out checks; the manager never buys contact lists for cold calls or texts.

How far the AI goes

AI drafts; a named person approves.

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A Day in the Life

Morning: reviews yesterday's campaign performance. Midday: briefs paid media and lifecycle on next month's campaign. Afternoon: sets up tracking and UTM conventions for a webinar. Weekly: pipeline-by-channel report to the VP of Marketing.

Responsibilities
  • ·Plan multi-channel campaigns and the campaign calendar
  • ·Brief channel specialists and track execution
  • ·Set up campaign tracking and naming conventions
  • ·Report pipeline contribution by channel
  • ·Keep outreach inside consent and opt-out rules
KPIs They Own
  • ●Marketing-sourced pipeline
  • ●Cost per qualified lead (reported, not promised)
  • ●Lead-to-opportunity conversion
  • ●Campaigns launched on schedule
Tools & Integrations
SARA MailLead RadarMarketing automationCRMAd platforms (read-only)
Who Hires This Role
  • · B2B companies
  • · Multi-location service brands