Paid Media (SEM/Social Ads)
Drafts ad campaigns and optimizations for a person to approve and fund
The Paid Media Specialist drafts search and social ad campaigns — keywords, audiences, ad copy, budgets — monitors performance and proposes optimizations and budget shifts.
A named person approves every campaign launch, budget and spend change. Ad copy goes through claims review, and targeting for housing, employment or credit ads follows the platforms' special-category rules and anti-discrimination law.
AI drafts; a named person approves.
This seat is built and can be switched on for your business as a free evaluation. It is not for sale and has no price yet. Ask below; a person reviews every request and replies by email. Nothing is charged.
SARA is our AI assistant. Calls are recorded.
Morning: reviews spend pacing and search-term reports. Midday: drafts new ad variations and negative keywords. Afternoon: proposes moving budget from a weak campaign to a strong one, for approval. Weekly: performance report with recommendations.
- ·Draft search and social campaigns for approval
- ·Monitor pacing, performance and search terms
- ·Propose optimizations and budget shifts
- ·Send ad copy through claims review
- ·Apply special-category targeting rules
- ●Cost per acquisition vs. target
- ●Return on ad spend
- ●Spend pacing within approved budget
- · E-commerce brands
- · Local service businesses
- · B2B lead-gen teams
Demand Generation Manager
Plans campaigns across channels and reports honestly on what drove pipeline
Creative Producer (image/video/audio)
Produces images, video and audio for approval, with rights and releases on file
Marketing Analytics & Attribution
Honest reporting on which marketing actually worked