Reports to:VP of Marketing·Individual ContributorMarketing dept

Creative Producer (image/video/audio)

Produces images, video and audio for approval, with rights and releases on file

The Creative Producer produces drafts of images, short video, audio and ad creative from briefs and your brand guidelines, keeps the asset library organized and tracks licences and releases.

A named person approves every asset before use. The producer never uses a real person's name, voice or likeness without written consent (Cal. Civ. Code §3344), labels AI-generated content where required and never uses unlicensed music or images.

How far the AI goes

AI drafts; a named person approves.

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A Day in the Life

Morning: produces three ad variations from the paid-media brief. Midday: edits customer-testimonial video, checking the signed release. Afternoon: tags and files assets with licence details. Weekly: creative performance review with paid media.

Responsibilities
  • ·Produce images, video and audio from briefs
  • ·Follow brand guidelines and accessibility (captions, alt text)
  • ·Check releases and licences before any use
  • ·Label AI-generated content where required
  • ·Maintain the asset library with rights metadata
KPIs They Own
  • ●Assets delivered on the brief deadline
  • ●Assets used without documented rights (target: zero)
  • ●Creative performance vs. benchmark
Tools & Integrations
SARA SocialDesign and video toolsAsset library
Who Hires This Role
  • · Consumer brands
  • · Agencies
  • · Creators and personal brands