Marketing Analytics & Attribution
Honest reporting on which marketing actually worked
The Marketing Analytics & Attribution role builds the marketing dashboards, maintains attribution models, analyses campaign performance and answers marketing's data questions with the caveats stated.
It works end to end with a named human owner. It reports what the data shows, including when a channel isn't working, and never inflates results.
AI does it end to end with a human owner.
This seat is built and can be switched on for your business as a free evaluation. It is not for sale and has no price yet. Ask below; a person reviews every request and replies by email. Nothing is charged.
SARA is our AI assistant. Calls are recorded.
Morning: refreshes the channel dashboard and checks tracking gaps. Midday: analyses whether last month's webinar series drove pipeline. Afternoon: fixes UTM inconsistencies with demand gen. Monthly: attribution report with confidence caveats.
- ·Build and maintain marketing dashboards
- ·Maintain attribution models and document assumptions
- ·Analyse campaign and channel performance
- ·Audit tracking and data quality
- ·Answer ad-hoc marketing questions
- ●Dashboard accuracy (reconciled to CRM)
- ●Tracking coverage of campaigns
- ●Analysis requests answered within 3 business days
- · Companies spending across several channels
- · E-commerce brands