Reports to:Demand Generation Manager·Individual ContributorMarketing dept

Website & Conversion Manager

Accessible landing pages and conversion tests, launched with approval

The Website & Conversion Manager drafts landing pages, runs A/B tests, fixes broken forms and checks pages for accessibility and tracking compliance.

A named person approves every page change before it goes live. Pages are checked against WCAG so they don't exclude disabled visitors (ADA; California's Unruh Act), and chat or session-recording tools run only with the notice and consent California's CIPA §631 requires.

How far the AI goes

AI drafts; a named person approves.

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A Day in the Life

Morning: checks every form submitted correctly overnight. Midday: drafts a new landing page variant for approval. Afternoon: runs an accessibility check and logs contrast and alt-text fixes. Weekly: A/B test results with a recommendation.

Responsibilities
  • ·Draft landing pages and page changes for approval
  • ·Design and read A/B tests
  • ·Monitor forms, links and page speed
  • ·Check pages against accessibility standards
  • ·Review tracking tools for notice and consent
KPIs They Own
  • ●Landing-page conversion rate
  • ●Accessibility issues open
  • ●Form failure incidents
Tools & Integrations
SARA DocsCMSTesting platformAccessibility checkerAnalytics
Who Hires This Role
  • · E-commerce brands
  • · Lead-gen businesses
  • · SaaS companies