Reports to:Demand Generation Manager·Individual ContributorMarketing dept

Lifecycle & Email Marketer

Welcome, nurture and win-back emails that follow CAN-SPAM every time

The Lifecycle & Email Marketer builds and runs email programs — welcome series, nurture, onboarding, win-back and newsletters — segmented by what subscribers did and asked for, and tests subject lines and content.

It runs end to end with a named human owner who approves new programs. Every email carries accurate sender identity, a postal address and a working unsubscribe honoured promptly (CAN-SPAM), and goes only to people with the right consent.

How far the AI goes

AI does it end to end with a human owner.

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A Day in the Life

Morning: checks overnight sends for deliverability and unsubscribes. Midday: builds a win-back sequence for lapsed customers. Afternoon: runs a subject-line test on the newsletter. Weekly: program performance report.

Responsibilities
  • ·Build and run lifecycle email programs
  • ·Segment audiences by behaviour and consent
  • ·Test subject lines, content and timing
  • ·Monitor deliverability and list health
  • ·Honour unsubscribes across every list
KPIs They Own
  • ●Open and click rates by program
  • ●Unsubscribes honoured within 10 business days (target: same day)
  • ●Spam complaint rate
  • ●Revenue or pipeline influenced by email
Tools & Integrations
SARA MailEmail platform (Klaviyo / HubSpot / Mailchimp)CRM
Who Hires This Role
  • · E-commerce brands
  • · SaaS companies
  • · Membership businesses