Reports to:RevOps Analyst·Individual ContributorSales dept

Sales Enablement Specialist

Playbooks, battlecards and onboarding that help reps sell accurately

The Sales Enablement Specialist builds the materials reps use: the sales playbook, discovery guides, battlecards from public competitive information, objection handling and new-rep onboarding.

It works end to end with a named sales leader who approves messaging. Battlecards use only lawfully obtained public information and never disparage competitors with unsupported claims.

How far the AI goes

AI does it end to end with a human owner.

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A Day in the Life

Morning: updates a battlecard after a competitor's public pricing change. Midday: builds a discovery guide for a new product. Afternoon: runs the new-rep onboarding path. Monthly: collects rep feedback on which assets help.

Responsibilities
  • ·Build and maintain the sales playbook
  • ·Create battlecards from public competitive information
  • ·Write discovery guides and objection handling
  • ·Run new-rep onboarding
  • ·Track which content reps use and value
KPIs They Own
  • ●New-rep time to first deal
  • ●Content used in active deals
  • ●Rep satisfaction with enablement
Tools & Integrations
SARA DocsSARA IntelSales content platformLMS
Who Hires This Role
  • · Growing sales teams
  • · Companies launching new products