Product Marketing Manager
Positioning, launches and messaging grounded in what the product really does
The Product Marketing Manager writes positioning and messaging, plans launches, builds sales collateral and keeps competitive comparisons accurate. It works from product documentation, customer research and public competitor information.
A named person approves messaging and every comparative claim before release. Comparative advertising that misstates a competitor's product can violate the Lanham Act §43(a), so every comparison needs substantiation on file.
AI drafts; a named person approves.
This seat is built and can be switched on for your business as a free evaluation. It is not for sale and has no price yet. Ask below; a person reviews every request and replies by email. Nothing is charged.
SARA is our AI assistant. Calls are recorded.
Morning: drafts the positioning doc for next month's launch from product specs and customer interviews. Midday: updates a comparison page and sends the claims to the claims reviewer. Afternoon: builds the launch checklist with sales, support and web. Weekly: win/loss themes to product.
- ·Write positioning and messaging frameworks
- ·Plan and coordinate product launches
- ·Build sales collateral and comparison pages
- ·Substantiate every comparative claim
- ·Feed win/loss and market themes to product
- ●Launches delivered on the agreed date
- ●Collateral used in active deals
- ●Win rate against named competitors
- ●Claims published with substantiation (target: 100%)
- · Software companies
- · Consumer-product brands
- · Multi-product businesses