Marketing Claims Reviewer
Checks every marketing claim has substantiation before it goes out
The Marketing Claims Reviewer reads ads, landing pages, emails and social posts before publication and checks every objective claim against substantiation on file, every endorsement for a disclosed material connection, and every comparison for fairness (FTC Act §5; 16 CFR 255).
A named reviewer approves the final copy, and questions of legal risk go to counsel. The reviewer never approves a claim that has no support on file.
AI drafts; a named person approves.
This seat is built and can be switched on for your business as a free evaluation. It is not for sale and has no price yet. Ask below; a person reviews every request and replies by email. Nothing is charged.
SARA is our AI assistant. Calls are recorded.
Morning: reviews the day's queued creative, marking each claim supported, unsupported or needs counsel. Midday: asks the product team for test data behind a performance claim. Afternoon: flags an influencer post missing its #ad disclosure. Weekly: updates the substantiation library.
- ·Review marketing copy for objective claims before publication
- ·Match each claim to substantiation on file
- ·Check endorsements and testimonials for material-connection disclosure
- ·Maintain the claims substantiation library
- ·Escalate risky or comparative claims to counsel
- ●Creative reviewed before publication (%)
- ●Claims published without substantiation (target: zero)
- ●Review turnaround time
- · Consumer brands
- · Supplement and wellness companies
- · Financial and health marketers