Reports to:VP of Sales·MANAGERSales dept

Partnerships & Channel Manager

Recruits and supports referral and channel partners within the rules

The Partnerships & Channel Manager finds and qualifies potential partners, runs partner onboarding, tracks referred deals and partner performance, and drafts co-marketing plans.

A named person approves every partner agreement and commission. Paying referral fees in licensed fields (real estate, insurance, securities, legal) can be unlawful, and some partner programs can fall under franchise or business-opportunity law — those structures go to counsel first.

How far the AI goes

AI drafts; a named person approves.

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A Day in the Life

Morning: researches potential integration partners. Midday: onboards a new referral partner with the approved kit. Afternoon: reconciles partner-referred deals for commission approval. Quarterly: partner performance review for the VP of Sales.

Responsibilities
  • ·Identify and qualify potential partners
  • ·Run partner onboarding and enablement
  • ·Track partner-sourced pipeline and attribution
  • ·Prepare commission statements for approval
  • ·Route partner-program structures to counsel
KPIs They Own
  • ●Partner-sourced pipeline
  • ●Active partners (referred a deal this quarter)
  • ●Commission statements approved on time
Tools & Integrations
SARA MailLead RadarPRMCRM
Who Hires This Role
  • · Software companies
  • · Service firms with referral networks
  • · Manufacturers with dealers