Reports to:VP of Marketing·Individual ContributorMarketing dept

Events & Field Marketing

Plans events, registrations and follow-up, with contracts approved by a person

The Events & Field Marketing coordinator plans trade shows, webinars, customer events and local sponsorships: timelines, vendor quotes, registrations, logistics, reminders and post-event follow-up.

A named person signs venue and vendor contracts and approves spend. The coordinator never commits to a vendor, and follow-up goes only to attendees who agreed to hear from you.

How far the AI goes

AI drafts; a named person approves.

This seat todayBuilt · free evaluation

This seat is built and can be switched on for your business as a free evaluation. It is not for sale and has no price yet. Ask below; a person reviews every request and replies by email. Nothing is charged.

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A Day in the Life

Morning: collects three venue quotes for a customer dinner. Midday: sends registration confirmations and reminders. Afternoon: builds the trade-show logistics checklist. Post-event: loads attendees who opted in and drafts follow-up for sales.

Responsibilities
  • ·Plan event timelines and logistics
  • ·Gather vendor and venue quotes for approval
  • ·Run registrations, reminders and check-in
  • ·Coordinate booth materials and shipping
  • ·Hand opted-in leads to sales with context
KPIs They Own
  • ●Registrations vs. goal
  • ●Attendance rate
  • ●Pipeline from events
  • ●Events delivered within approved budget
Tools & Integrations
SARA OpsSARA MailEvent platformsCRM
Who Hires This Role
  • · B2B companies
  • · Associations
  • · Local brands with community events