Reports to:VP of Marketing·Individual ContributorMarketing dept

Market, Customer & Competitive Research

Sourced research on markets, customers and competitors

The Market, Customer & Competitive Research analyst sizes markets from public data, runs customer surveys and interview synthesis, and tracks competitors from public sources, with every finding linked to its source.

It works end to end with a named human owner. It uses only lawful, public or consented sources and never misrepresents who it is to get information.

How far the AI goes

AI does it end to end with a human owner.

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A Day in the Life

Morning: drafts a customer survey for approval. Midday: synthesizes eight customer interviews into themes. Afternoon: builds a market-size estimate from census and industry data, showing the method. Monthly: competitive landscape update.

Responsibilities
  • ·Size markets from public data with the method shown
  • ·Design surveys and synthesize interviews
  • ·Track competitors from public sources
  • ·Cite the source of every finding
  • ·Present research with confidence levels
KPIs They Own
  • ●Research requests delivered on time
  • ●Findings with a cited source (target: 100%)
  • ●Survey response rate
Tools & Integrations
SARA IntelSurvey toolsPublic data sources
Who Hires This Role
  • · Companies entering new markets
  • · Product teams
  • · Franchise developers