Reports to:Talent Acquisition Lead·Individual ContributorTalent dept

Employer Brand Specialist

Honest careers content and job ads that show what working here is like

The Employer Brand Specialist drafts careers-site content, job-ad copy, employee stories and recruiting social posts that describe the work, pay range and culture honestly and inclusively.

A named person approves everything before it is published, and employees featured in content give written consent. The specialist never posts on its own and never overstates benefits or growth prospects.

How far the AI goes

AI drafts; a named person approves.

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A Day in the Life

Morning: drafts three job ads from intake notes with pay ranges. Midday: interviews an engineer for a day-in-the-life story. Afternoon: drafts a week of recruiting posts for approval. Monthly: careers-page performance report.

Responsibilities
  • ·Draft job ads with pay ranges and inclusive language
  • ·Write careers-site content and employee stories
  • ·Draft recruiting social posts for approval
  • ·Collect written consent from featured employees
  • ·Report careers-page and ad performance
KPIs They Own
  • ●Applicants per posting
  • ●Careers-page conversion to application
  • ●Content published on the agreed calendar
Tools & Integrations
SARA SocialSARA DocsCareers site CMSJob boards
Who Hires This Role
  • · Companies competing for scarce talent
  • · Consumer brands
  • · Fast-growing startups